Influencer marketing has been on the rise in recent years. As social media continues to dominate our lives, influencers have become the go-to source for product recommendations and lifestyle inspiration. If you’re an influencer, it’s important to know how much you should charge for a gig. It can be a tricky business, but don’t worry, I’m here to break it down for you.
First, let’s talk about what exactly a “gig” is. In the influencer world, a gig typically refers to a sponsored post or partnership with a brand. Brands will reach out to influencers to promote their products or services, and in exchange, the influencer will receive compensation. This compensation can come in the form of money, free products, or a combination of the two.
So, how much should you charge for a gig? Unfortunately, there’s no one-size-fits-all answer. The amount you should charge depends on a variety of factors, including your niche, your audience size, your engagement rates, and your past collaborations. However, there are a few industry standards that can help guide you in the right direction.
One of the most common ways to determine your rate as an influencer is by looking at your follower count. According to a study by Hopper HQ, influencers with 50,000 to 100,000 followers can expect to charge around £350 per post, while those with over 1 million followers can charge upwards of £8,000 per post. Of course, these are just rough estimates, and there are many influencers who fall outside of these ranges.
Here is a ruff estimate on other social media platforms on how much influencers charge per followers.
- 3k-10k: £50-£100 per post
- 10k-25k: £100-£180 per post
- 25k-50k: £180-£250 per post
- 50k-100k: £250-£350 per post
- £100k+: £350 + per post
- 1 Million+: £8000+ per post
Another factor to consider is your engagement rate. Your engagement rate is the percentage of your followers who interact with your content through likes, comments, and shares. Brands are often more interested in working with influencers who have high engagement rates, as it indicates that their audience is highly engaged and likely to take action based on their recommendations. According to a report by Influencer Marketing Hub, the average engagement rate for Instagram influencers is 3.86%. However, this can vary widely depending on your niche and audience demographics.
In addition to your follower count and engagement rate, your niche can also play a role in determining your rate as an influencer. Influencers in certain niches, such as beauty and fashion, tend to have higher rates due to the high demand for partnerships in those industries. For example, according to a report by Mediakix, beauty influencers can charge an average of £217 per post, while fashion influencers can charge an average of £188 per post.
Finally, it’s important to consider your past collaborations when determining your rate as an influencer. If you’ve worked with well-known brands in the past and have a track record of delivering high-quality content, you may be able to charge a higher rate for future collaborations. On the other hand, if you’re just starting out or haven’t had many collaborations yet, you may need to start with a lower rate in order to build up your portfolio and reputation.
Of course, these are just guidelines, and the amount you should charge ultimately depends on your unique circumstances. If you’re unsure what to charge for a specific collaboration, it’s always a good idea to do some research and see what other influencers in your niche are charging for similar partnerships.
In conclusion, there’s no easy answer to the question of how much an influencer should charge for a gig. It depends on a variety of factors, including your follower count, engagement rate, niche, and past collaborations. However, by doing your research and considering these factors, you can come up with a fair and reasonable rate that reflects the value you bring to the table. And remember, as your career as an influencer progresses, your rates may change, so be sure to continually re-evaluate your pricing